Government Of India lifted the ban on bulk SMS and MMS. Earlier stipulated deadline for the limitation was August 31. It was on August 17 the limitation was imposed. Later the restriction was reviewed on August 24 and increased the limit from 5 SMS to 20 SMS. The withdrawal of the limitation will be implemented with immediate effect. The limitation had caused revenue loss for the telecom companies. The limitation was implemented by the Government when North East residents living in different parts of the country started receiving threatening SMS-es which caused many of them to move back to their home states.