LAVA MOBILES JOINS ANDROID CLUB,LAUNCHES LAVA S12

Lava Mobiles launched Lava S12 – their first Android Smartphone which provides users with 3D interface & stunning looks for a superior sensorial experience. S12 is the first smart phone that aims to provide the user with excellent sensorial experience. The product is from LAVA R&D department, they understand the needs and usage of an average Indian consumer and helped in the development of the S12 to create a smartphone that provides the user with the best of features, preloaded apps and makes it a sure shot style statement giving the end user a richer experience. According to Mr Arvind Jha, Director Lava International Ltd “At Lava Mobiles our mission is to bring great experiences to our users. The Android platform has the potential to help users do more with their mobile phone. We are working hard to build an eco-system together with application developers to create relevant innovative solutions”“A fruit of Lava’s R&D in cooperation with its key Application development partners, S12 is the first step in knocking Lava Mobile’s entry in the smartphone segment. We aim to create best in class products that are not just technologically superior but are also designed keeping in mind the changing customer needs.” Says Mr Sunil Raina, Chief Marketing Officer, Lava International Limited. LAVA S12 is one of the sleekest smartphones available at present in the market and is just 13mm thin. A matte leather finish lends a contemporary  feel to the phone and is expected to be an instant hit amongst youth. This phone has a smart outlook with rounded top & bottom edges that not only makes the phone comfortable to hold but also gives it a stylish curved look. The metallic silver finish on the hard keys and edges makes the phone stand out from the rest.The User Interface transforms the home screen into a virtual 3D space and offers 16 customizable home screens, which can be modified by the user as per his requirements and interests. Fast switching between screens with a single gesture, unique smart folders and a rich set of animated 3D widgets, make the navigation simple and effective. Such an interface has not been seen on any phone in this price segment. The work put in by Lava’s R&D department on effective hardware and software collaboration ensures that the 3D UI provides a seamless experience.

The S12 features a 5MP fixed focus camera on the back with digital zoom to give you the perfect picture you want. The 1300mAh battery provides long battery life thanks to smart battery management.The phone comes with a sporting  large 3.2-inch display with a 480 x 320 pixel resolution, S12 is great to watch videos, browse the Internet or play games. The phone will offer best in class user experience as the capacitive touchscreen provides quick response and better accuracy. Lava S12 is powered by a 600MHz processor by Qualcomm.The phone supports up to 32GB expandable memory and runs on Android Froyo (2.2) Operating System. To keep the user connected on the move, the S12 comes with 3G (up to7.2Mbps), Wi-Fi, Wi-Fi hotspot and Bluetooth connectivity. Lava S12 is preloaded with a host of useful applications. Other than the standard Google Application suite that offers Gmail, Google Maps, and Google Chat, there are Facebook, Twitter and Nimbuzz apps also present.Another exciting feature is that S12 users get one year subscription of Zenga Mobile TV absolutely free.


SlideIT keyboard option in LAVA S12 is an innovative keyboard solution that enables users to type by sliding fingers. This makes typing much easier and faster over a touch device. As per Nissim Benbenisty from Dasur, the company behind this app – “Lava is the first Indian smart-phone to collaborate with Slide IT. This will provide S12 users an innovative & fun-filled way to input text into their phones.” S12 is priced at Rs.9999 and will come with a free 2GB microSD card in the box. It will be available at all leading stores and e-commerce portals.For more details visit www.lavamobiles.com.

SPECIFICATIONS:

  • GSM Quad band 850/900/1800/1900MHz, UMTS 2100MHz
  • 3G, HSDPA 7.2 Mbps/ HSUPA 384kbps
  • Android 2.2 (Froyo)
  • Full-touch Bar
  • 120 g (with battery)
  • 117 x 57.5 x 13.4 (in mm)
  • HVGA (480×320)
  • 3.2 inches
  • 262k
  • Qualcomm 7227 600 MHz
  • 1300 mAh, Li ion
  • GSM up to 650 minutes;UMTS up to 485minutes
  • GSM up to 590hrs;UMTS up to 650 hrs
  • 5MP
  • Zoom-2x
  • Camera Type-FF
  • Android video player
  • Video recording
  • Android music player
  • MP3 Ringtone
  • Mp3,Midi,AMR,WAV,AAC
  • SMS
  • MMS
  • Email
  • Bluetooth(v2.1)
  • Android Default Browser
  • WIFI
  • AGPS
  • EDGE/GPRS
  • Lava PC sync tool
  • 120 MB
  • Expandable upto 32 GB
  • (USB – 2.0)
  • 3.5mm
  • Airplane Mode
  • FM
  • Calculator
  • Multiple Alarms
  • Calendar
  • 3.5 mm Headphone
  • Leather Pouch
  • USB Cable
  • USB Charger
  • 2 GB Micro SD card

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